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OUTsurance launches brand-new insurance product for the female market

CENTURION, 8 March 2012 – Today marks the launch of yet another addition to the OUTsurance insurance product offering, but this time it’s a product that’s been designed exclusively for the female market. Lady@OUT is a top-up insurance product that provides female clients with a host of value-added benefits at a small additional premium.

“Even though it’s a much debated and somewhat controversial topic, statistics prove that women are in fact safer and more responsible drivers than men” says Ernst Gouws, Chief Executive of OUTsurance.

“So, even though our female clients are already enjoying the benefit of lower insurance premiums, we realised that in order for us to stay ahead of the game, we’d have to think up a truly impressive product with benefits designed specifically for women.

“Enter Lady@OUT – a new product put together by a team of female actuaries that gives you access to benefits like a spa treatment after certain claims; a driving trip monitoring service; and even a handyman who will come to your assistance, 24/7.

“In addition, we’ll provide you with handbag cover; we’ll pay for the replacement of your personal documents; and we’ll compensate you when groceries are stolen from your vehicle. We’ll also send a security guard to your home after a break-in where your home’s security systems were compromised.

“We asked our female staff for their input and comments and according to them, these types of benefits are exactly what they’d expect and appreciate from their insurer,” Gouws said in closing.

To read more about this new OUTsurance product, please visit the OUTsurance website at http://www.outsurance.co.za/personal/other-insurance-products/lady-at-out/

About OUTsurance

OUTsurance has established itself as the leader in the direct insurance market offering car insurance, home insurance and business insurance. OUTsurance has now also expanded its product offering into the life insurance market, offering cover in case of death, disability or critical illness. For awesome service and affordable insurance premiums that will suit your budget, get an insurance quote from OUTsurance.

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