Business

A safe holiday shopping experience makes Santa’s wish list this festive season

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Over the last couple of months Gauteng has suffered a spate of mall robberies, with a few isolated incidents also taking place in other provinces. Usually, there is an uptake in these kinds of robberies over the holiday season as well.

Consequently, the South African Police Service launched its festive season campaign earlier this year in an effort to work with the public at large and local businesses in particular, on ways to cooperate and collaborate more effectively and make crime prevention measures more visible within South African malls.

According to Roy Alves, Business Development Manager for Axis Communications MEA, the use of camera surveillance solutions plays a role in deterring and helping to solve these incidents along with other measures such as shoplifting awareness and prevention training for mall tenants and their employees. Amongst other areas these cameras solutions can be used to monitor parking areas and common areas.

The benefits of implementing a modern, state-of-the-art surveillance system extends beyond creating a highly efficient loss prevention tool, as it also allows shopping complexes to enhance the profitability of their retail outlet. This, as network video helps to improve staff planning, store layout, and in-store advertising amongst other aspects of a retail business.

In addition, IP camera systems enable malls to improve staff security and can deliver a quick return on investment. This quick ROI comes via reduced loss, less time spent on investigating suspect incidents, and a decrease in liability claims.

Multiple network cameras can be overtly mounted inside as well as outside of a shopping mall for these to become an excellent theft deterrent, with the resulting video footage having further usage benefits in thwarting other crimes as well and helping staff to respond faster to incidents and emergency situations.

“With the addition of video analytics software, the mall management company will also be able to monitor patron traffic patterns at every entrance into the complex. This will enable them to use this info for marketing purposes and analysing business performance. Axis provides a range of network flexible video solutions that run on standard Ethernet networks and are compatible with the existing infrastructure of most malls. These proven solutions will meet the security and retail requirements of any retail outlet and deliver additional value through the business analytics tools,” concludes Alves.

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