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Jeep celebrates 75th Anniversary

Johannesburg – Jeep® – one of the world’s few, true icons – is celebrating its 75th anniversary in 2016. To mark the occasion, the Jeep brand is creating distinctive, unique 75th Anniversary Edition models – Grand Cherokee, Cherokee, Renegade and Wrangler.  These limited edition models pay homage to the history of the legendary Jeep brand.

The Jeep brand’s legendary heritage and capability have made it iconic – well-known and loved throughout the world.  Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.

The Grand Cherokee 75th Anniversary model is based on the Grand Cherokee Limited and includes an updated front fascia and grille design, 20” bronze alloy wheels, deep tinted glass, updated headlight design, LED fog lights, a dual pane panoramic sunroof as well as luxury leather trim on the door panels and armrests.

The Cherokee 75th Anniversary model is based on the Cherokee Limited and includes bronze badging, fascia and grille, leather with accent stitching, special 18” wheel design and dual pane sunroof.

The Jeep Renegade range features a 75th Anniversary model based on the Limited with the addition of bronze badging, fascia and grille, body colour mirrors and door handles, rear tow hook, 18” bronze alloy wheels, navigation system and My Sky roof.

The 75th Anniversary Wrangler Unlimited is based on the Sahara and features Rock Rail tubular steel side steps, unique 17” bronze alloy wheels and navigation.

These limited edition models have been launched this month and are available at Jeep dealerships nationwide.  In addition, Jeep plans 75 days of celebrations and special offers at Jeep dealerships until 20 October 2016.

Jeep Brand

Built on seven decades of legendary heritage, Jeep is the authentic sport-utility vehicle (SUV) with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line-up of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

Whether identified by their ownership of multiple Jeep vehicles, or their regular attendance at branded events, or by their abundance of Jeep gear – branded products from clothing to baby strollers – Jeep owners all have one common trait: a Jeep vehicle delivering benchmark, all-weather capability that allows them to go anywhere and do anything. It’s not unusual to see Jeep owners sporting a bumper sticker that reads, “It’s a Jeep thing…you wouldn’t understand.”

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