Allianz keeps climbing up Best Global Brands ranking
- Allianz moves up three positions to number 51 of 100 strongest global brands
- Allianz ranks among top risers in global brand value with +12 percent
JOHANNESBURG – October 12, 2016 – Allianz again improved its position in Interbrand’s yearly ranking of the world’s 100 most valuable brands. In the Best Global Brands 2016 report recently released by Interbrand, Allianz climbed three notches to 51st place while its brand value increased by 12 percent to USD 9.5 bn.
In the new ranking, Interbrand particularly valued Allianz’ record financial results 2015, the Group’s strategic focus on “True Customer Centricity”, its resolute digitalization approach and strong commitment to sustainable development.
“We are proud of the Allianz brand performance. Our double digit brand value growth clearly outpaces the overall ranking,” says Jean-Marc Pailhol, Global Head of Market Management & Distribution at Allianz. “Putting an even stronger focus on the customer is a key driver of the brand. Allianz has also introduced its new brand promise ‘dare to, we’re with you’, because we want our customers to live life to the fullest.”
Interbrand methodology
The global brand value ranking by Interbrand is based on an analysis of the financial performance of the company’s branded products or services, the role of the brand in customers’ purchase decision and the brand’s competitive strength. The methodology is certified ISO 10668.
In Africa Allianz operates in 15 countries: South Africa, Benin, Burkina Faso, Cameroon, Central African Republic, Egypt, Ivory Coast, Ghana, Kenya, Madagascar, Mali, Morocco, Republic of Congo, Senegal, and Togo.
