It is official! Mutual & Federal will from today be known as Old Mutual Insure. This follows the initial rebranding announcement made on 14 March 2017, and supports the Old Mutual Group’s vision to integrate customer value propositions across the banking, insurance, savings and risk needs of customers. This rebrand supports the Group’s efforts to provide easy access to a full range of financial services solutions under one brand.
Raimund Snyders, CEO of Old Mutual Insure, says that this is an exciting time for the company. “Changing a well recognised and respected brand, such as Mutual & Federal is not something that happens often. The brand history of Mutual & Federal goes back to the 1800’s, with this rebrand being another milestone signaling the journey we have been on as a member of the Old Mutual family. We look forward to unlocking the value that sits in the Old Mutual customer base, its brand and distribution channels, as we gear up to do great things for our customers. We’re also using this opportunity to improve our digital capability, to make it more convenient and easier for brokers and customers across Africa to transact with us. At the same time, we remain committed to serving our brokers, advisers and their customers as we’ve been known to do over many decades.”
Old Mutual Insure forms part of Old Mutual Emerging Markets and continues to believe in the value of advice, as well as the key role it plays in supporting the well-being of customers.
“The rebranding process has been managed thoroughly and collaboratively, to ensure a seamless change-over for our employees, advisors, brokers and of course, our customers,” adds Snyders.
From today, the new name and brand will be reflected in all communication with stakeholders. Existing policy schedules and policy wordings will be rebranded when they come up for renewal. It is expected that these changes will take a maximum period of 24 months to be completed.
“We look forward to seeing Old Mutual Insure continue to grow and thrive as a leading insurance partner in Africa, remaining relevant to the markets we serve”, Snyders concludes.