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Lexus SA confirms introduction of all-new ES 250

Lexus South Africa has confirmed that the luxury marque will expand its model range by adding the all-new ES 250 to the local Lexus line-up in November 2013. Appropriately, the Johannesburg International Motor Show will be the first public outing for this model. Originally introduced in 1989, the Japanese-built ES is now in its sixth generation and is officially the world’s best-selling Lexus sedan.

Justin Ryan, General Manager: Lexus SA, said the addition of the new ES served to reinforce Lexus’ ongoing commitment to customers and innovation.

“The introduction of ES to the local market is a direct result of customer demand for a more accessible, value-oriented luxury offering from Lexus and we are pleased to have secured not one but two options for them while simultaneously expanding our innovative hybrid vehicle portfolio (the ES 300h will initially be available on order).

“Price-wise the new ES slots in just below the IS range but spatially it offers accommodation closer to that of the GS – think of it as the spacious and comfortable alternative to the more dynamically focused IS and GS ranges.

“Elegantly styled yet suitably bold, the ES is underpinned by a chassis that offers satisfying driving qualities and an incredibly smooth ride. This is matched by unprecedented levels of standard equipment, leading technology and a high quality interior bristling with all the latest luxury and modcon features”, Ryan said.

The New ES at a Glance

The new ES is the latest model to wear the bold new face of Lexus: the dramatically sculpted spindle grille. Other striking L-Finesse-inspired features include a strong shoulderline, daytime running lights, and a broad, ground-hugging stance. Short front and rear overhangs – either side of a wheelbase extended by 45mm – and dramatic 17-inch alloys also accentuate the sense of purposeful composure.

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