CENTURION, 8 August 2011 – OUTsurance received top honours in the short-term insurance business-to-consumer category at the 2011 Sunday Times Top Brands Awards ceremony, held at Helderfontein Estate in Midrand last week.
This year marks the 13th annual Top Brands survey where leading South African brands from more than 45 business and consumer categories are acknowledged and subsequently awarded with the title of “Top Brand” within their respective category.
TNS Research Surveys interviewed 3 500 South Africans, 18 years and older – to determine each brand’s penetration in the market, its relative strength amongst its users, as well as its appeal amongst non-users.
Margarita Putter, CEO of TNS Research Survey comments that “for companies it’s about staying relevant and not taking anything for granted and trying to maximise their value proposition, so that if things do become tougher, they can retain their market share.”
As leading brand in the short-term insurance category, it would seem that OUTsurance has certainly taken this to heart. Since 2005 when they won the Top Brands Award for the first time, OUTsurance walked away as winners in the business-to-consumer category five times already. In 2010, they were voted as Top Brand in the business-to-business category and this year, they achieved second place.
In response to this year’s results, Ernst Gouws, CEO of OUTsurance says that “it’s only been 13 years since the company was started, so it’s certainly great to see that we’ve managed to grow into a very large and trusted insurance brand, and into being the undisputed market leader among the direct insurers.
“That being said, we won’t ever rest on our laurels. The market is getting more competitive by the day, and we know we need to work flat-out to ensure we continue to give our clients ‘awesome service’. In the end, that’s what our clients expect when we promise ‘you’ll always get something OUT. “
Enver Groenewald, General Manager for advertising revenue at Avusa, agrees: “Each year there is a shakeup in what is an increasingly demanding market. Today’s consumers are very empowered, and they are no longer prepared to put up with anything less than the best.”
Groenewald concludes by saying that “in this environment, brands have to sit up and take notice or face the consequences. Consumers no longer simply vote with their feet. They get up and shout about their experiences – good and bad – sharing them with other consumers and exerting an influence on brands around the globe.”
For a comprehensive list of this year’s winners, please visit http://www.bizcommunity.com/Article/196/82/62638.html.
OUTsurance has established itself as the leader in the direct insurance market offering car insurance, home insurance and business insurance. OUTsurance has now also expanded its product offering into the life insurance market, offering cover in case of death, disability or critical illness. For awesome service and affordable insurance premiums that will suit your budget, get an insurance quote from OUTsurance.