mapIT’s International Partner Micello Announces 15 000 Indoor Venue Maps Available Worldwide

mapIT, your digital mapping partner, today announced that Micello their international partner has 15 000 indoor venue maps worldwide including 65 shopping malls and 9 airports in South Africa. This data enables enterprises to deploy an extensive array of maps in mobile and desktop applications.

“mapIT are pleased to bring yet another international solution to the South African mapping market with this partnership,” said Etienne Louw, Managing Director of mapIT. “With 40% of mobile search having location intent, indoor mapping will offer our clients a whole new dimension to their businesses.” Louw added.

The latest maps strengthen the already extensive collection which now includes;

  • 3, 700, 000, 000+ mapped square feet
  • 50, 000+ individual buildings
  • 775, 000+ places of interest (POI)

“As the indoor mapping industry heats up, especially with recent news about Apple’s acquisition of WiFiSlam, we are positioned perfectly to help grow the ecosystem by focusing on generating geo-accurate indoor venue maps,” said Ankit Agarwal, CEO and Founder of Micello. “Micello is already the leading indoor map and navigational data supplier for many GIS and Mapping Platforms and this additional content will enable a new class of mobile location experiences for markets like retail, healthcare, entertainment and enterprise.”

Micello was able to achieve this milestone using in-house technology, which has been developed over the last several years to create a quick yet highly scalable operation designed to meet the growing needs of the indoor industry.

This expanding indoor map collection offers both publicly available and privately maintained venue maps including shopping malls, retail stores, airports, college campuses, schools, stadiums, hotels, casinos, museums, business campuses and hospitals.

Micello makes all indoor venue maps available through their products including a map and location-based cloud platform via downloadable map and data packages.

About mapIT

mapIT, powered by TomTom Africa, offers businesses high quality digital maps with accurate and extensive coverage of Sub-Saharan Africa and across the globe. Furthermore they offer this map data on the world’s foremost Location Based Services (LBS) platform, mapIT are an all-encompassing digital mapping company. Working together with TomTom Africa, Times Media Group and Partners, mapIT establishes innovative and comprehensive suites of digital mapping platforms to position itself as the leading international enabler of accurate location-based platforms throughout Sub-Saharan Africa.

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About Micello Inc.

Micello is the leading global provider of indoor venue maps, places and navigation data that enable indoor location-based services. Micello customers include Fortune 500 and small-to-medium businesses which are developing engaging and interactive applications for indoor environments. Micello has been featured in national newspapers and popular technology blogs around the world. The company was founded in 2007 and is headquartered in Sunnyvale, California with offices in Tokyo (Japan), Ahmedabad (India) and Europe.

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