Alfa Romeo, Official Sponsor of Luna Rossa. Together for the 38th America’s Cup

• Alfa Romeo announces its partnership with Luna Rossa, an outstanding Italian sailing outfit; the two brands will face the challenge of the 38th America’s Cup, the most prestigious sailing competition in the world, to be held in Italy for the first time, in the iconic setting of the Bay of Naples.
• The announcement was made today in an evocative video available at link, which draws powerful parallels between two Italian organizations that transform passion into movement, identity into style, and competition into vision.
• A natural sponsorship, rooted in a shared culture and values, where reference to Alfa Romeo also encompasses Luna Rossa.
• The story takes shape through the voices of Santo Ficili, Cristiano Fiorio and Max Sirena, three leading names brought together by their shared vision, made up of passion, innovation, and competitive spirit.
• Alfa Romeo also announces the involvement of the Luna Rossa team in the 43rd Mille Miglia aboard the 1956 Alfa Romeo 1900 Super Sprint, usually on display at the Arese Historical Museum.

Alfa Romeo launches a fascinating new chapter in the world of competitions; it proudly announces its partnership with the Luna Rossa team, the spearhead of international sailing and a symbol of Italian sportiness and technological innovation at an international level. Hence the genesis of an authentic and ambitious collaboration that brings together two Italian icons united by a shared vision: constant innovation, excellence in sport and always pushing their limits.

This encounter brings to life a thoroughly substantive journey, along which Alfa Romeo and Luna Rossa face an unprecedented challenge together: the America’s Cup, the most prestigious sailing trophy on the planet. Now in its 38th edition, the competition involves millions of fans and, for the first time in history, will be visiting Italy and the evocative scenery of the Bay of Naples – an ideal setting where landscape, sports culture, and infrastructure come together in a unique way.

As Official Sponsor, Alfa Romeo enthusiastically embraces this new adventure, because it shares the same philosophy that animates the Luna Rossa team: competitive determination combined with the most sophisticated technological innovation. To achieve the most ambitious goals and the best performance, Alfa Romeo and Luna Rossa rely on expertise, design, the use of some of the most advanced materials in the world, and the very best engineering techniques.

The official announcement of the new partnership was made today in an engaging video (available at link), including Santo Ficili, Alfa Romeo CEO; Cristiano Fiorio, Head of Marketing, Communication and Strategic Projects for Alfa Romeo; and Max Sirena, Team Director of Luna Rossa. Together, these three leading names give voice to a story that celebrates 115 years of Alfa Romeo and the courage to take on new challenges, with the spirit of those who do not limit themselves to nostalgic memories of their history but relaunch it aiming at the future. Specifically, through evocative images and a deeply emotional tone, the video illustrates the encounter between two brands that belong to different worlds but are animated by the same energy and the same values of audacity, performance, elegance, and the Italian spirit. The video begins with the announcement of the Luna Rossa team aboard the splendid 1956 Alfa Romeo 1900 Super Sprint as the official crew for the Mille Miglia – “the most beautiful race in the world,” due to start from Brescia on June 17. And it is Max Sirena himself who draws an evocative parallel between driving on the road and crewing a racing boat: only the surface changes, the asphalt instead of the sea, but the thrill, instinct and adrenaline remain the same.

These images are not only symbolic but anticipate the substance of the collaboration between Alfa Romeo and Luna Rossa: a concrete technical synergy, which brings together two outstanding Italian organizations brought together by their shared vision of performance and innovation. A collaboration that goes far beyond visibility or communication, translating into a real exchange of skills, with the respective teams engaged in the joint development of high-tech solutions. Guiding this journey is the sharing of know-how in key areas such as the use of advanced materials, performance management and data analysis, areas in which both teams have extensive experience.

Santo Ficili, Alfa Romeo CEO, stated: “There can be no better partner than Luna Rossa, a brand that, like us, brings with it a strong identity, a wealth of history and a clear vision of what is to come — a passion for sport, a drive for excellence, a deep sense of belonging and, above all, an embodiment of Italy. Just like Alfa Romeo.”

Cristiano Fiorio, Global Head of Marketing, Communications and Strategic Projects, said: “This partnership could not have come at a better time, or in a better place. Ours is a symbiotic alliance, which goes far beyond the union of two brands or the affixing of logos on a sail or a badge on a car. We share values and heritage, and that can take us anywhere. Because when racing experience meets engineering vision, something extremely innovative comes to be. Not only in terms of colors or stylistic features but as part of a true technological collaboration.”

Max Sirena, Team Director of Luna Rossa, concluded: “There is a natural affinity between Luna Rossa and Alfa Romeo: deep-seated roots, Italian tradition, sporting spirit, and the constant pursuit of excellence. We even share our distinctive color: red. Our partnership is rooted in shared values, and its value is constantly growing.”