Maserati unveils a new collaboration with Acqua di Parma
Maserati unveils a new collaboration with Acqua di Parma, the ultimate symbol of sophisticated Italian style and purveyor of fine craftsmanship. The union of these two symbols of Made in Italy has given birth to a bespoke collection of exclusive objects, inspired by shared values of Italian sophistication and elevated design. The Acqua di Parma x Maserati collection expresses a shared vision of The Art of Travel, designed to bring a touch of elegance for life on the road.
Travel in a modern world calls for a vehicle that turns mere trips into immersive journeys of discovery. Maserati, since its origins, has always designed cars around the spirit of grand touring, essentially embodying the Art of Travel with high performance, unmatched style and comfort for long-distance driving. For Acqua di Parma, the Art of Travel lies in elevating even the simplest gestures, with a companion that transform every journey into a sensory ritual.
The Acqua di Parma x Maserati collection includes a bespoke Andiamo Car Diffuser, finished in Acqua di Parma’s signature yellow and embossed with the Maison’s emblem alongside Maserati’s iconic Trident – an elevated companion for every drive. The Passepartout Leather Charm rendered in genuine leather with yellow stitching and the Maserati logo on the charm, complete with a 12ml Colonia Eau de Cologne.
Completing the Acqua di Parma x Maserati collection is the Art of Travel Coffret, presented in Acqua di Parma’s iconic hat box. Inside, the special edition Andiamo Car Diffuser is paired with a Luce di Colonia refill and a set of driving gloves in Maserati blue nappa leather, trimmed with yellow piping. The gloves, designed for comfort and grip, are fingerless, perforated at the knuckles, and fastened with tone-on-tone laser-etched buttons.
Contemporary and innovative, the bespoke Acqua di Parma x Maserati Andiamo Car Diffuser sets the car interiors with a pleasurable and comfortable atmosphere to match the modern driving experience where technology reigns. Its circular shape is inspired by the iconic boxes of Acqua di Parma and is a perfect fit for any interior with its simple and intuitive mounting system that allows for easy magnetic attachment to the car’s ventilation grill.
The fragrance is then diffused via the vehicle’s air circulation by activating the car’s ventilation system and the diffuser’s simple cursor. The fragrances come in special refills that can be replaced anytime, allowing to choose your favourite scent for every journey.
The Acqua di Parma x Maserati collection reflects the two Houses’ dedication to quality and heritage – expressed through a design that is discreet yet distinctive. The Acqua di Parma x Maserati Art of Travel coffret – produced in just 100 pieces – will be sold exclusively at Acqua di Parma boutiques in Milan, Rome, Saint-Tropez, and Paris.
The Acqua di Parma x Maserati Andiamo Car Diffuser will be available through Maserati showrooms and online, while a limited number of Car Diffusers will also be offered at the abovementioned Acqua di Parma boutiques and e-commerce platform.
Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.
The Maserati line-up includes Grecale, the “everyday exceptional” SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident’s new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution.
The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand’s range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand’s commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.
Maserati’s mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.
Acqua di Parma
Acqua di Parma, the epitome of Italian sophistication, continues a century-long legacy, intertwining traditional craftsmanship with modern artistry. Incepted by Colonia, the Maison’s hallmark fragrance, through the vision of baron Carlo Magnani, Acqua di Parma is the essence of an attitude that embodies a dynamic, modern, and original lifestyle. Made for the personal use of the baron and a small circle of loved ones, the original composition is an open invitation to those seeking a modern Arte di Vivere, a life of vibrance and luminescence.
