Chery brand user summit 2025 highlights innovative and sustainable mobility

• The 2025 Chery Brand User Summit, held in Wuhu from 17-21 October, underscores Chery’s commitment to user co-creation and its vision for the future automotive ecosystem.
• The AiMOGA robot will showcase Chery’s advanced artificial intelligence (AI), autonomous navigation, and practical applications in service robotics.
• Chery will present its efficient powertrain technologies and sustainability initiatives while collaborating with partners such as UNICEF to advance environmentally responsible mobility.

From 17 to 21 October, the 2025 Chery Brand User Summit will take place in Wuhu, China. Evolving from the theme “With Chery With Love” to “With Creating With Love,” this year’s summit continues to embrace Chery’s spirit of co-creation.

Over five days, the Chery Group will showcase its vision for the future of the automotive ecosystem, built on human-machine collaboration, user co-creation, and sustainable innovation.

One of the key highlights of the conference will be Chery Group’s groundbreaking achievement in robotics. The highly anticipated AiMOGA robot will make its debut, showcasing advanced capabilities such as multimodal environmental sensing, autonomous navigation, precise manipulation, and intelligent Q&A functions, all powered by Chery’s proprietary AI model.

More than just a technological milestone, AiMOGA embodies how Chery Group’s automotive expertise is driving innovation within the robotics industry. Chery Group is bringing automotive-grade standards to the field of service robotics, accelerating the shift from laboratory innovation to large-scale commercialisation.

Robots will serve as intelligent guides at the summit, engaging naturally with participants. Adding to the excitement, the Robot Dog Challenge will offer a lovely preview of a future where robots become trusted, intelligent companions seamlessly integrated into everyday life.

At the core of the conference is the concept of “user sovereignty.” Chery Group’s 17.72 million global users are its most valuable ecological assets; the “invisible product managers” are now taking centre stage. At the Dream Drive, Created for You (KOC Forum), users will contribute their insights on brand development, products, and ownership experiences, helping to shape the direction of Chery.

During the CSH (Chery Super Hybrid) test and test drive challenge, participants will experience the flagship models of the Tiggo and Himla series, tackling complex driving conditions while generating authentic user data that drives continuous product refinement. Through Chery Brand Factory Visits, participants will explore how Chery’s intelligent manufacturing turns co-creation ideas into industrial reality.

Chery Super Hybrid (CSH) will again highlight its strengths-low fuel consumption, strong performance, and quiet operation-offering users efficient and environmentally conscious powertrain options.

This is only one part of Chery’s approach to intelligent energy. Through experiences such as Ride Green Life, participants will see how technology and nature can coexist. Chery Group will also continue working with global partners, including UNICEF, to support ecological initiatives, positioning sustainability as a shared international responsibility.

“Seeing how innovation and collaboration are driving mobility forward internationally gives us a fresh perspective on what’s possible locally,” commented Verene Petersen, National Brand and Marketing Manager at Chery South Africa. “It’s exciting to consider how these ideas could influence South Africa’s own automotive and technology landscape.”