Skin Recode and The Pink Drive unite to empower women on their journey to recovery
In an industry where beauty often begins and ends with surface-level results, one Cape Town skincare brand is redefining what true rejuvenation looks like, from the inside out.
Dr. Danielle Gounder, from Skin Recode, an all-inclusive skincare clinic has announced a powerful partnership with Pink Drive, South Africa’s leading breast cancer awareness and women’s health initiative. Together, they aim to support women navigating life after illness, treatment, or chemotherapy – a time when self-image and confidence can be profoundly affected. At the heart of this collaboration is the launch of Skin Recode’s Resilience Radiance package – a carefully curated recovery-focused treatment and product package designed to restore vitality, confidence, and radiance.
This package was created in honour of the strength and resilience shown by women who have journeyed through illness,” says Dr. Gounder. “We wanted to offer something that wasn’t just skin-deep – but a meaningful way to help women rebuild, recover, and rediscover their sense of self.”
Available for R3 999 (valued at R4 999), the kit combines advanced technology with compassionate care, offering both physical renewal and emotional restoration.
Each kit includes:
• Cellular Renewal Therapy (60 min, R2 200) – A collagen-boosting, firming, and brightening treatment using Jet Plasma and LED technology.
• Sunblock Starter Kit (3-month supply, R500) – SPF50+ protection designed for sensitive and healing skin.
• Specialist Hair Growth Therapy (45 min, R2 000) – A science-led therapy that stimulates regrowth and strengthens thinning hair.
• AI Skin Analysis (30 min, R299) – A personalised digital assessment offering tailored insights to guide each client’s recovery journey.
But this initiative isn’t just about transformation – it’s about contribution.
Between now and December 2025, Skin Recode will donate 10% of all proceeds from the sale of these packages to Pink Drive, directly supporting the organisation’s life-changing work in cancer education, screening, and early detection across South Africa.
“This cause is incredibly close to our hearts,” adds Dr. Gounder. “Pink Drive has been a beacon of hope for countless women. Through this partnership, we want to give back in a way that’s tangible – helping women feel whole again, inside and out.”
For Pink Drive, partnerships like this are vital. Corporate collaboration remains a cornerstone of its mission to make preventative healthcare more accessible to women, especially in underserved communities. Skin Recode’s contribution reflects a growing trend in the wellness sector – where purpose-driven business aligns with social impact.
Dr. Gounder, who frequently speaks about the mental health impact of post-treatment scarring, believes that the recovery journey is both physical and psychological.
“Scars can serve as reminders of pain or survival,” she explains. “Our role is to help women feel empowered by their reflection again – to shift from self-consciousness to self-confidence. When that happens, healing truly begins.”
Her approach underscores a new paradigm in the aesthetics industry: care that integrates science, empathy, and advocacy.
As the partnership unfolds, Skin Recode and Pink Drive are setting a new standard for socially conscious wellness – where innovation meets intention, and beauty becomes an act of healing.
In an era where health and confidence are deeply intertwined, initiatives like the Resilience Kit are more than cosmetic. They are catalysts for change – one woman, one recovery, and one resilient story at a time.
For more information, visit www.skinrecode.co.za or follow Skin Recode on Instagram at @skinrecode
For media inquiries or interview requests with Dr. Danielle Gounder on “The Effect That Post-Treatment Scarring Has on Mental Health and Our Solutions,” please contact Tamryn on pr@lemonsorbet.co.za
