Datsun reveals the winners of its GObeYOU competition
Datsun South Africa is proud to announce the three winners of its GObeYOU competition – an initiative that saw over thousands of petrol-heads push their creativity to the limit to create a car design that would win the votes of other car enthusiasts all around the country. Together, the winners will go on an all-expenses-paid trip to Indonesia later in the year, and the overall winner will be awarded his very own customised Datsun GO.
According to Sonke Dandala, Datsun’s Marketing & Product Manager, the competition was launched not only to attract and engage the Datsun GO’s target market (known as ‘risers’) through their preferred communication channels of social media and the internet, but also to encourage and highlight South Africa’s creativity whilst endearing the Datsun GO to the audience by placing it at the centre of the completion.
“GObeYOU was an amazing promotion,” says Arthur Bacchus from Cape Town, the winner of the car. “When I heard the Datsun brand was coming back to the country, I was so excited, it was unbelievable. Datsun was such a sought-after car where I grew up that I smile from ear-to-ear when I think about my prize.”
The other winners, Yaakov Steinhauer and Zareena Hoosein, were equally enthusiastic and are looking forward to their prize – a trip abroad.
Mr Steinhauer an engineer by profession says “I love travelling, seeing new places and experiencing different cultures”. Ms Hoosein, a student at Monash University of South Africa adds, “I’m very excited, and this will be a great way to unwind from the end of year exams!”
To enter the competition, our three winners first had to register on Datsun’s GObeYOU microsite – the site where they could design the GO vehicle of their dreams – via their Facebook or email. Judging the GObeYOU competition were three Datsun Igniters who are well-qualified when it comes to matters of style, originality and car mechanics: renowned graffiti artist Mars, popular entertainer DJ Guru, and racer and petrolhead Chase Audagnotti each created a theme available on the microsite that will add character, soul and swagger to any vehicle. They were responsible to select the top 20 from the thousands of entries received.
The themes were there to guide the competition entrants, and give them ideas of how they could modify and customise their Datsun GO’s, to their creativity’s desire. Once they were happy with their design, it was displayed in an online gallery where the public voted for their favourite one.
“Datsun GO is currently one of the most popular cars for A-segment buyers and it’s quickly reasserting its presence in South Africa” concludes Mr Dandala.
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