Honda to Showcase New Connected Car and Automated Driving Technologies at 2014 ITS World Congress in Detroit

 

• First U.S. demonstration of Honda’s automated driving technology with industry-leading motorway entry, exit and lane change capabilities
• Unique driver-to-driver “virtual tow” technology, vehicle-to-motorcycle and vehicle-to-pedestrian/bicycle also to be demonstrated

Honda will showcase several of its latest developments in intelligent transportation technology at the 2014 ITS World Congress in Detroit from September 7^th-11^th. The event will feature the first-ever U.S. demonstration of Honda’s automated driving technology with industry-leading capabilities including automatedmotorway merging, exiting and lane changing, as well as a unique, new vehicle-to-vehicle (V2V) ‘virtual tow’ capability for assisting a driver in distress.

Honda will also highlight its other latest advancements in ‘V2X’ technologies, including vehicle-to-pedestrian/bicycle (V2P/B) and vehicle-to-motorcycle (V2M).

“The creation and deployment of advanced, intelligent transportation systems represent the new frontier in the effort to one day eliminate traffic collisions, injuries and fatalities,” said Frank Paluch, President of Honda R&D Americas, Inc. “We will demonstrate our vision for realising Honda’s dream of a collision-free society by showcasing our continued technological innovations in active safety, connected and automated vehicle technology.”

The pursuit of a collision-free society is part of Honda’s global safety concept of ‘Safety for Everyone’ and the company’s efforts to use technology to provide enhanced protection for car occupants, motorcycle riders, pedestrians and other road users. This includes numerous industry-leading initiatives in the areas of active and passive safety, pedestrian injury mitigation, motorcycle rider safety and collision compatibility.

Consistent with this philosophy, Honda is also broadly deploying advanced driver-assist and early-stage automated driving technologies which help improve drivers’ situational awareness, for example Lane Departure Warning, Forward Collision Warning, Adaptive Cruise Control with Low-Speed Follow, Collision Mitigation Braking SystemT and Road Departure Mitigation.

The company’s newest offering, the 2015 Acura TLX performance luxury saloon utilises the cooperative sensing of monocular camera and millimetre wave radar systems to provide for higher fidelity road sensing and collision mitigation capabilities, including pedestrian detection, steering assist and autonomous emergency braking.

Honda is also leading the industry in the deployment of rearview cameras, to be offered as standard equipment on all model year 2015 Honda and Acura vehicles (on more than 95 percent of models in model year 2014). Today, Honda also leads all car manufacturers with the most models (Honda and Acura) achieving a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) in the US.

The key Honda activities at the ITS World Congress exhibit and demonstration spaces include:

• Automated Motorway Driving – an 8 mile motorway loop in the downtown Detroit area will provide attendees with an automated driving experience in a real-world traffic environment. The Honda system being demonstrated incorporates automated vehicle steering and braking and the capability for automated motorway entry, exit, lane change and other sophisticated manoeuvres.
• Vehicle-to-Pedestrian/Bicycle – using dedicated short range communications (DSRC)-based communication between the vehicle and the pedestrian or bicycle rider’s compatible smart phone (with proprietary V2P/B application), Honda V2P/B technology alerts both the driver and pedestrian/bicycle rider to a potential collision, and allows the driver and pedestrian/bicycle rider to exchange messages.
• Vehicle-to-Motorcycle – using communications between the vehicle and motorcycle, Honda V2M technology will alert the driver and rider of a potential collision.
• V2V “Virtual Tow” – this Honda-first technology utilises connected car technology to empower a driver to assist another driver in distress. The driver in need of assistance is able to alert surrounding vehicles to the need for assistance, at which point an assisting driver can virtually link up and “tow” the vehicle – with the trailing vehicle taking its driving cues from the lead vehicle via connected-car (V2V) technology and automated system – to a location where the driver can receive emergency services, such as a hospital.
• Lane-level Hazard information plus Automated Lane Change – Using a combination of connected car and cloud communication technology to detect and inform drivers of a hazard in a lane with a live image of the hazard detail. Upon receiving the detailed information the trailing vehicle can perform an automated lane change and continue smooth driving without interruption.

Honda’s automated and connected vehicle demonstrations will take place throughout the ITS World Congress, September 7–11, 2014.