Opel ADAM brings affordable style to the market

January 24, 2015January 2, 2018 jonckie

New three-model ADAM range offers ultimate personalisation and customisation options
Keen pricing allows affordability to meet definitive style
Dealer sales commence towards the end of January 2015

23 JANUARY 2015 – Following a highly-successful media launch in December 2014 and various activations which followed around the country, the all-new Opel ADAM reaches General Motors South Africa (GMSA) dealerships at the end of January 2015.

Amidst ongoing hype and excitement, official pricing reveals a fundamentally important ADAM factor: affordable style.

“The new three-model Opel ADAM range enters the market below R190 000, with the feature-rich range-topping model available for less than R235 000 – personification of the fact that customisable flair and style does not need to break the bank,” comments Opel Brand Manager at GMSA, Christopher Cradock.

The new ADAM range pricing is as follows:

ADAM 1.4 R189 900.00
ADAM JAM 1.0T ecoFLEX R209 900.00
ADAM GLAM 1.0T ecoFLEX R232 900.00

With ADAM JAM and ADAM GLAM featuring a host of new-age Opel technologies – including the IntelliLink multi-media touch screen infotainment system with full smartphone support and downloadable apps, a brand-new and super-slick 6-speed manual gearbox, and the technologically-advanced new 1.0-litre ecoFLEX turbocharged 3-cylinder petrol engine, these flagship derivatives are also available with designated optional customisation packages to further enhance styling and expression.

ADAM JAM

Available for R1 500 on ADAM JAM, the TWISTED PACK allows for the choice of either a white or black roof. The OPC-LINE PACK, available for R8 300, includes 17-inch Hurricane alloy wheels and the OPC-Line body kit for a sportier overall look.

These two packages are available as the combined TWISTED OPC-LINE PACK as well.

For the ultimate in racy expression, the R19 200 XTREME PACK, available for ADAM JAM, includes a white or black roof, the OPC-Line body kit and striking 18-inch Twister alloy wheels which bring with them an innovative first – customisable and interchangeable colour-coded wheel clips.

ADAM GLAM

Exploring the more glamourous side of life, the ADAM GLAM is available as standard with either a panoramic sunroof or a segment first – the 64 Starz Headliner, which mimics a starry night’s sky with 64 individual LED elements to create a truly magical interior ambience.

Mix and match

Further customisation options will be available at GM dealers, where ADAM owners can easily stand out even more with the availability of quick-fitment accessories – including items like interchangeable interior décor, dashboard panels, interior- and exterior mirror caps, front logo bars, wheel clips, aluminium sports pedals and exterior decal packs.

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