#UnfollowTheNorm this summer with smart and Zando

Zando – South Africa’s leading ‘one-stop online shopping fashion store’ takes the latest high fashion runway trends and sources the best ready-to-wear collections, ensuring fashionistas have the latest fashion at their fingertips.

Today on Zando users will find something a little out of ordinary, something much smarter and more useful than a new pair of high heels but still for much the same price.

Mercedes-Benz now introduces the new and funky smart for four cars directly onto the pages of Africa’s largest online retailer – a first for South Africa.

Selvin Govender, Marketing Director of Mercedes-Benz cars says, “Our smart range of vehicles appeals to a trendier and more connected online audience, and introducing the new smart for four to these digital natives in an online shopping environment, where they would least expect to be exposed to it, would be a unique experience.”

“More importantly, we wanted to convey to the audience that with our unique Agility finance plan, the new smart for four is extremely affordable at a competitive lease agreement from as little as R1,999 per month.  In fact just as affordable as a high-end pair of new shoes or the latest apparel.”

“The #Unfollowthenorm campaign is every bit as exciting and fun as the smart for four is to drive – who knows where the smart will turn up next!” continues Govender.  “If you are shopping on Zando during the festive season, you might consider buying something that will last long after the holidays.”

Sascha Breuss, CEO of Zando comments, “When smart & Mercedes-Benz contacted us with the idea we were enthusiastic from the first moment. The smart car underlines one’s individual choice, it’s quirky yet trendy, functional and most importantly affordable. These aspects all apply to Zando and our Style. Unrestricted company mission statement.”

To sweeten the deal Zando is offering an R2000 voucher to anyone who purchases the vehicle directly from the site.

For more information on smart, you can also visit the smart for you virtual showroom. “With our new online store, we are opening a further sales channel and are thus primarily addressing trendy and Internet-savvy customers who like to try out new things, and are therefore typical for the smart brand. Young people, in particular, expect an innovative brand like smart to be accessible everywhere and at any time. That’s exactly what smart offers because our customers can conveniently order a smart online at any time of day and no matter where they are, and they can then have their smart accessories delivered to their home,” concludes Govender.

To follow the conversation online tune into #unfollowthenorm and #styleunrestricted.