Art, Indigenous Languages and The Business of Sport
How SA’s largest privately-owned insurance group is awarding creativity and backing the teams behind the teams
Awards that acknowledge our rich diversity, that celebrate the arts, and that recognise the power of marketing to bring sport alive. Hollard, South Africa’s largest privately-owned insurance group, has partnered with and sponsored three different award platforms this year, each demonstrating the significance and power of creative innovation in service of contributing to better futures. The BASA Awards, the Pendoring Awards and the Sport Industry Awards reward creative excellence in art/business partnerships, indigenous language communication and in the business of sport respectively, but have this year paid tribute to the resilience, grit and determination of participants within these sectors.
“Partnership is in our DNA, and we always look for the win-win-win,” says Hollard Chief Marketing Officer, Heidi Brauer, reflecting on the spirit which has typified Hollard’s approach to these platforms, “In partnering with the passionate people behind these Awards, we grow the Hollard brand, increase the reach of the Awards and create opportunities for individuals, agencies and businesses to be showcased in a way that inspires others and grows the sector”
The Business and Arts South Africa (BASA) Awards, which Hollard has sponsored for eight years, are held annually to recognise mutually beneficial, equitable and sustainable partnerships between the private sector and the arts. At the awards held in August, Brauer reiterated that art has the power to challenge, heal and inspire. “We’re just so proud to once again be part of an initiative that contributes to better futures – for artists, for the businesses that support them, and for all of the communities that are touched by these wonderful projects,” she said
The Pendoring Awards “e tjhunwa ke Hollard”, for which the winners were announced last week, promote and celebrate the richness of South Africa’s creative content in all its indigenous languages, with awards honouring indigenous advertising excellence. Brauer says that the world-class entries received this year will inspire more South Africans to produce work in South Africa’s diverse mother tongues.
Hollard is also once again the headline sponsor is the Sport Industry Awards, which recognise the “teams behind the teams” and the innovators within the business of sport. With the winners of the annual Awards due to be announced on Thursday 25 November, Brauer is keen to point out the similarities between the three platforms. “Art, language and sport all have the power to unify. All these platforms illustrate the enormous talent we have in South Africa, and this year celebrate the determination and persistence of the people in these sectors in the face of deeply challenging times. It’s important to recognise the power of the nominees and winners who make better futures possible through the work celebrated by these Awards” she says.
