DP World adds blind and deaf teams to Lions Cricket sponsorship
DP World has extended its partnership with Lions Cricket, to now support Lions Blind and Deaf teams, with the aim of supporting more equitable opportunities across the sport. DP World has been the headline sponsor for the Lions’ Men and Women professional teams, as well as to the iconic DP World Wanderers Cricket stadium, since March 2022 following its acquisition of Imperial.
DP World is committed to changing what’s possible by creating a positive economic and social impact wherever we operate. Our Sustainability Strategy, “Our World, Our Future”, guides our responsible business practices, prioritising sustainability and community impact for a better, more socially equitable future. The extended partnership aligns with our dedication to sports development and fostering a diverse, inclusive society.
Esha Mansingh, DP World’s Head of Corporate Affairs & Sustainability for sub-Saharan Africa, expressed pride in the extended partnership with Lions Cricket, emphasizing the very necessary broader diversity and inclusion objective for sport on the African continent: “This partnership extension reaffirms our dual commitment to sports development and fostering a more equal and inclusive community. These values, crucial for nation-building, are exemplified by the players who serve as inspirational figures for individuals with disabilities, showcasing that success in sports and all aspects of life is attainable for everyone.”
“Our support levels the playing field, ensuring that the teams enjoy the same opportunity as the DP World Lions’ Men and Women teams. Looking ahead, our commitment lies in empowering every player, coach, and manager with equal opportunities in all aspects of their cricketing journey,” Mansingh added.
Jono Leaf-Wright, Lions Cricket CEO, said: “Today is a huge win not only for the game of cricket but for inclusiveness in sport. We always knew that this global partnership was the continuation of greater things to come, and the backing of our Blind and Deaf teams is indicative of a company that is true to its word, fair and wholeheartedly behind, and a part of, our Pride. On behalf of our Board, our teams, our stadium and our fans, I thank DP World for further empowering Lions Cricket.”
These two exceptionally successful teams have consistently represented both Lions Cricket and the country with remarkable achievements. The DP World Lions Deaf Cricket team holds the current Inter-Provincial Tournament championship, while the DP World Lions Blind Cricket team proudly wears the title of South Africa One Day Cup champions. DP World is committed to delivering cricket and “making cricket possible” as the global logistics partner to the International Cricket Council (ICC). In the recent ODI World Cup we pledged over 2,000 cricket kits for grassroots cricket development for every 100 runs scored at the World Cup.
DP World adds blind and deaf teams to Lions Cricket sponsorship https://t.co/KLmAn1BLnC#ArriveAlive #Sponsorship #LionsCricket @WanderersZA pic.twitter.com/2c2dOnuxBM
– Arrive Alive (@_ArriveAlive) December 6, 2023
