Hollard Life Solutions launches an innovative executor solution for brokers to service ALL clients
Hollard Life Solutions has launched an innovative digital platform – Hollard Estate Solutions – designed to take the complexity out of estate planning, Will creation and executor responsibilities, streamlining legal executor processing to enable advisors to manage wills and estates faster and more seamlessly. This product is available to Hollard policyholders and non-Hollard policyholder clients alike.
Hollard Estate Solutions is an online, advisor-assisted platform that empowers clients to take control of their estate planning. The platform guides the creation of a will that meets all legal requirements and is completely seamlessly executed online.
Steve Piper, Head of Underwritten Intermediary Sales at Hollard Life Solutions says, “What we’ve developed is a digital portal that advisors can easily access to build a financial view of their new or existing clients, create a Will, and calculate the client’s needs at death to support their advice.”
For clients without a life insurance policy who choose not to purchase one, advisors can create a will profile in the system, granting the client a professionally drafted will free of charge.
For clients with a Hollard life policy as well as those with another provider’s life policy, advisors who act as partial executors of the estate can earn competitive executor fees by using the Hollard Estate Solution.
“The tool enables advisors to create a digital estate planning ecosystem – whether their clients are Hollard or non-Hollard policyholders, from drafting a will to estate planning. The platform collects comprehensive client data and centralises it for streamlined management. Our aim is to simplify estate planning for everyone and empower advisors to deliver greater value with less administrative complexity,” Piper says.
Designed to support brokers in their executor responsibilities for both Hollard policyholders and non-Hollard clients, the platform reflects Hollard’s broker-led approach and deep understanding that intermediaries need support to effectively deliver to their executor responsibilities to better serve clients.
While Hollard is well-known as a preferred provider of life insurance, Hollard also offers comprehensive life solutions that go far beyond life cover – including disability cover, income protection, funeral cover and estate planning solutions.
Piper says, “The launch of Hollard Estate Solutions fits into our broader Life Solutions strategy to grow our comprehensive life insurance offering.
“Handling an estate and fulfilling executor duties has traditionally been marked by complex, time-consuming processes that can overwhelm families during difficult times and we want to support brokers as well as families to seamlessly navigate these complexities and bring ease and control to estate planning,” says Piper.
A professionally drafted will is the cornerstone of responsible financial planning. For financial advisors, confirming that a legitimate will is in place is a crucial first step when onboarding a new client. The consequences of dying without a will – or intestate – can be costly and complicated for families.
A built-in financial risk calculator analyses the client’s financial situation, identifying coverage gaps that can be addressed through Hollard Estate Solutions.
“Once the platform gathers details, the calculator reveals the true financial impact of a client’s death,” Piper notes. “This is often overlooked, yet it’s critical information for proper planning.” The platform also schedules annual updates to ensure that the will and related personal data remain up to date.
“By digitising the entire process, we want to move advisors away from traditional complexities and barriers of will drafting. Providing a digital solution that’s accessible for all clients enables the fast-tracking of winding up an estate”, highlights Piper.
Beyond executor fees, Piper points out the broader potential for advisors. “The platform’s risk calculator identifies gaps in estate planning that create opportunities for advisors to offer additional solutions – disability cover, education savings, and more. What starts as a single service often evolves into a long-term client relationship.”
“Most importantly,” he adds, “being involved in estate planning deepens the advisor-client relationship. With annual will reviews and continuous engagement, advisors can stay connected with clients, and in turn help them to build financial resilience and walk the journey with them to create better futures.”
