From Showroom to Runway to Driveway: Hyundai Accelerates Women’s Empowerment at SPAR Women’s Challenge
Hyundai Automotive South Africa continued to champion women’s empowerment and participation in sport at the penultimate leg of the 2025 SPAR Women’s Challenge, in Gqeberha today.
As thousands of women athletes took to the streets to celebrate fitness, fun and sisterhood; part of the star attraction was the brand-new, sleek and bold Hyundai EXTER SUV. It made its way from our Hyundai Gqeberha showroom floor to Pollok Beach, Summerstrand and straight into a new owner!
The race delivered more than just personal time bests for the runners. It ended with one ecstatic participant, Nomandla Lunguza (pictured) driving away in this stylish Hyundai EXTER, valued at R269,900. As the official vehicle sponsor, Hyundai Automotive South Africa once again affirmed its commitment to rewarding sport excellence.
“At Hyundai Automotive South Africa, we believe excellence comes in many forms. Whether you are a leading the race or simply showing and giving it your all. That is why we are proud to be part of the SPAR Women’s Challenge, where every woman out there is a winner in her own right,” said Stanley Anderson, CEO of Hyundai Automotive South Africa.
According to Clinton Bezuidenhout, Dealer Principal at Hyundai Gqeberha, partnering with the SPAR Women’s Challenge delivered exceptional brand exposure for the Hyundai EXTER to thousands of enthusiastic runners and spectators. “We showcased the Hyundai EXTER’s robust strength and innovative features, capturing the attention of a diverse audience whilst enforcing Hyundai’s commitment to performance and style. Just like the event itself, the EXTER is as versatile and vibrant as the women who inspire us every day.”
This high-energy event not only spotlighted athletic achievements but further recognised every woman who laced up her shoes in pursuit of health and strength. Whether it was through energetic atmosphere to celebrating excellence, Hyundai Automotive South Africa made its mark on an unforgettable day.
From Showroom to Runway to Driveway: Hyundai Accelerates Women’s Empowerment at SPAR Women’s Challengehttps://t.co/RZlvtySCbe#ArriveAlive #SPARWomensChallenge@HyundaiSA @MotusRoadSafety @dealerfloor pic.twitter.com/i1r1wYrn1c
– Arrive Alive (@_ArriveAlive) September 29, 2025
