Isuzu launches ‘Midnite Edition’ KB 300 double cab

More than 20 224 examples of the 6th generation Isuzu KB have been sold since launch in March 2013. Following on the success of the new model, Isuzu is now offering something more exclusive - the special new 'Midnite Edition' KB 300 double cab with a limited production run of 500 units.

"The new Midnite Edition continues Isuzu's heritage of special models in South Africa. Limited edition vehicles are part of Isuzu's DNA in our country, and the new Midnite Edition has the looks and appeal to attract attention on the road and set its owners apart from the rest," says General Motors South Africa Isuzu Brand Manager, Mlungisi Nonkonyana.

"Special design and engineering development by our local team has resulted in a truly desirable bakkie, built just for South Africans, and with limited production of 500 units we expect our passionate followers to receive it enthusiastically."

Midnite theme

Painted exclusively in red, white or metallic silver, the exterior of the Midnite Edition is enhanced by a classic black theme from bumper to bumper. At the front, a specialised black bumper guard adds larger-than-life attitude and is complemented by a black radiator grille. The classic black treatment continues on the flanks with black mirror caps, roof rails, side steps, window surrounds and black 17-inch alloy wheels, and at the rear a standard tow bar sits beneath a black rear bumper. The special design changes are finished off by a black sportsbar behind the cab complete with Midnite Edition decals, and branded door sill plates.

The exclusivity of the Midnite Edition is sure to enhance the ownership experience and set drivers apart on crowded city streets and highways. Each vehicle receives a special plaque with the unit's unique number engraved on it, indicating which of the 500 special edition units it is. The interior is further distinguished by special Midnite Edition carpets.

Three Midnite Edition models are available, each of which is powered by Isuzu's proven 3.0-litre D-TEQ diesel engine with 130 kW and 380 Nm on tap and the choice of a 5-speed manual or 5-speed automatic transmission with a 4x2 drivetrain, or 4x4 with a manual gearbox only.

As with the rest of the Isuzu KB range, Midnite Edition vehicles carry a 5-year/ 120 000 km warranty and a 5-year/ 90 000 km service plan, with service intervals scheduled every 15 000 km.

The Isuzu KB Midnite Edition which will be on sale late in September 2014.

Regent Targets Improved Efficiency, Driver Wellness in Boost for Insured Clients

As fleet and transport companies seek greater value for their insurance spend, it is becoming increasingly important for insurance firms to provide services that go beyond the standard, catering for the needs of employees as well as the owners of insured fleets.

Regent Commercial Vehicles National Manager Wayne Rautenbach says Regent Insurance has been guided by the need to provide a holistic package of services that recognises the importance of improving efficiencies as well as risk management in providing insurance services.

“We believe that our clients get better value from us providing reduced risk as well as improved efficiencies in addition to affordable costs,” Rautenbach says.

“Our experience has shown that fleet owners can make dramatic improvements in terms of insured losses, vehicle performance and operational efficiency, for example, by incorporating driver wellness and training in their telematics systems.”

Regent’s driver wellness offering includes personal driver and co-driver accident cover, an accidental death benefit payable to a driver’s family or beneficiaries and the employer, as well as a hospitalisation benefit.

The company also provides a free driver assessment and training service, which makes use of telematics data gathered through its Risk Services bureau.

While the data provided by telematics is valuable for route planning, speed management and administration of schedules, fleet managers have not used the information to its full potential to improve driver performance or manage operational costs such as fuel and vehicle maintenance.

“We offer tailor-made driving programmes for the insured addressing both driving skills and on road attitude. Our unique training is based on the deep assessments and understanding of our insured fleet telematics data and information collected,” Rautenbach says.

In the past six months more than 300 drivers have been assessed and Regent has held 43 three day defensive driving courses.

In the long term, Rautenbach says the company hopes this will help to reduce the 14 000 deaths on South African roads every year, many of which are caused by human error involving trucks.

From 2015, Regent will sponsor a Truck Driver of the Year award aimed at encouraging safe and efficient driving practices by truck drivers.

This will be the first independent competition of its kind in South Africa. The award aims to salute the truck driver and position the fleet manager as an employer of choice that contributes immensely to the South African economy.

“It’s all part of our holistic approach to insurance and risk management. If we can provide an added incentive for truck drivers that will help them to improve their performance on the roads while at the same time helping our clients to manage their running costs, then we will certainly jump at the opportunity to dothat,” Rautenbach says.

Additional Info

Regent offers a wide choice of innovative, tailored insurance solutions to the South African market. The Regent Group is part of the Imperial family. Imperial is a diversified multinational mobility group with activities that include motor vehicles and related operations across all modes of transport for people and freight, both locally and abroad. As part of this diversified group, the Regent culture is based on entrepreneurship, innovation and an adherence to industry-specific best practices that characterise the way Imperial does business. The Regent Group has become a well-known specialist and market leader in its chosen markets and an exceptional range of short-term insurance and life assurance products are available under one Regent brand, offering a one-stop-shop. Regent operates in South Africa, Botswana and Lesotho.

Women are still better drivers despite misconceptions by men

The fact that a woman is more likely to go for a snazzy metallic car with the perfect cup holder has nothing to do with the quality and safety of her driving

Despite evidence from car dealers, and accident and damage claim statistics presented by insurers, men still find it difficult to accept that women are better drivers.

“Facts are facts, and just because a woman favours one make of a 4x4 over another, and justifies her choice by saying that she likes the shape, does not mean that she is more likely to crash it, compared to her male counterparts who may buy on the basis of wheelbase, engine capacity, kilowatts and the torque produced at low revs,” says Nicholas Nkosi, Head of Vehicle and Asset Finance – Personal Markets at Standard Bank.

Unfortunately for men, the reality is that if you are younger than 30, you will find that women  drivers in the same age group pay up to 30% less in monthly premiums because they take fewer risks and are more vigilant.

“While there is no doubt that there are huge differences in car choices based on gender, we should be careful not to confuse driving ability with buying behaviour - choices that women make are purely based on their personalities,” he adds.

The differences between women and men when it comes to car choices is emphasised by research, conducted last year, by TNS on behalf of Standard Bank, from over a thousand car owners who participated in the ownership survey that was part of the 2014 Standard Bank People's Wheels Awards.

When it comes to choosing a vehicle the gender of the purchaser is a critical factor. South African women listed Chevrolet, Fiat, Hyundai, and Toyota as their favourites, whilst men leaned towards Mercedes Benz and BMW as their vehicles of choice.

“These choices suggest that women will more often be influenced by practical considerations and that men choose their cars primarily based on performance  and masculinity. Despite their differences when it comes to selecting cars, both genders regard style and looks as the most important consideration when buying a car. Similarly, they both place safety features high up on their respective lists,” says Mr Nkosi.

Given the increasing cost of vehicles locally, it is also interesting to note that 86% of drivers polled in the research said they would buy the same make again - indicating a high level of satisfaction with the vehicle they presently owned.

Overall, the impression this gives is that much thought and research is undertaken before buying decisions are made.

Furthermore, most South Africans, regardless of gender, choose vehicle financing as the quickest route to acquiring the vehicle of their dreams. Women, however, are more likely to consider their choice in light of available budget and the impact it could have on balancing their household accounts.

“With vehicle prices constantly moving upwards, we expect that more purchasers will begin moving their car selection criteria away from what they can afford on a monthly basis, to a more in-depth analysis of price based on costs, interest rates, depreciation and trade-in values. This is to be encouraged as a car is generally the second most expensive acquisition for most families, after a house,” concludes Mr Nkosi.

Additional Info

TNS South Africa, based in Durban, is part of Kantar, one of the world's largest insight, information and consultancy groups and has operated in South Africa for more than 30 years. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Standard Bank People’s Wheels Awards is an annual awards programme established by the Future Group in partnership with TNS and sponsored by Standard Bank. The awards are a result of a nationwide online survey run over a 3 month period to deduce winners in 22 categories. The car which received the highest number of votes is dubbed – The People’s Choice, the overall winner.

Also view:

Road Safety Advice for Women driving Alone

Isuzu Off-Road Academy to assist Rhino Revolution

This month the Isuzu Off-Road Academy joined members of Rhino Revolution as a logistics partner, providing funding to assist with locating and capturing rhino, as part of a major dehorning and DNA collection programme in Hoedspruit, Limpopo. Rhino Revolution is a non-governmental organisation which was founded in 2011 by concerned community members and rhino owners. The Rhino Revolution project has initiated a 7-point plan which underscores a long-term vision to protect and grow the population of rhino back to sustainable numbers.

Key aspects include dehorning and treatment of all surviving rhino in order to relieve the threat of poaching in the short term, to seek out intelligence and information on poaching activity, to utilise the most innovative and advanced technologies to track and monitor rhino movement, and maximise efforts in ensuring the apprehension of poachers and the enforcement of the maximum possible sentence terms.

“The state of rhino poaching in South Africa is at an extreme level and we as South Africans have to do everything in our power to put an end to this brutal and cruel trade. Isuzu, through the Off-Road Academy, is well placed to lend a helping hand to this cause by providing driver training as well as logistics support to the anti-poaching rangers working with the rhino project,” says Mlungisi Nonkonyana, Isuzu Brand Manager at General Motors South Africa.

The project, which also takes on a strong community focus, seeks further to involve the media and community in the broadest context to heighten a zero-tolerance approach to poaching, and to educate the people of the region at a grass roots level on the value of wildlife tourism to the local economy. “We have given the go-ahead for the Isuzu Off-Road Academy to conduct a two day off-road driver training course with 20 rangers from Rhino Revolution.

This will be a valuable skill for the organisation as most of the rangers are drawn from the local community in Hoedspruit and have no prior off-road driving experience,” concludes Nonkonyana. For more information on Rhino Revolution, visit Isuzu Off-Road Academy courses are also available to the public – visit or call 011 431 2000 for more information.

Redefine Wine #2010SowetoStyle Enjoy Responsibly!!

No Comments »Written on August 16th, 2014 by jonckie
Categories: Insurance Sponsorship, Vehicle

– It’s that time! When the chic, inspirational, and stylish wine-loving set plan their first weekend in September! With Spring in their step, choosing their outfits, booking their friends, spoiling their designated drivers, getting ready for the 2014 TOPS at SPAR Soweto Wine & Lifestyle Festival, presented by Joburg Tourism, happening from 4-6 September 2014 at the University of Johannesburg in Soweto.

‘Twenty-Ten’ Soweto means something different in 2014. Definitely not football! It is #2010SowetoStyle - twenty years of democracy and ten years Wine-Styling in Soweto making this 2014 festival a very special one and you don’t want to miss a minute!

Joburg Tourism is going BIG this year celebrating their ‘Top 10 Attractions in Joburg’, and they are launching this concept at the TOPS at SPAR Soweto Wine and Lifestyle Festival. There will be big prizes available for social media fundi’s that snap the top 10 attractions and post these to their networks. You have to be in it to win it!

If you are not sure how to plan 3 nights’ of wine tasting without the usual repercussions, then keep reading. Over 3 nights of wine tasting, you will want to taste the lighter, sweeter wines first and the heavier, dryer wines last. This way, the heavier wines don’t overwhelm your senses and distort the tastes of the lighter wines. An appropriate wine tasting order is: Thursday - sparkling wines and the light, younger white wines and end the evening tasting the very sweet dessert wines. Then Friday, taste the heavier, older whites and rosé’. On Saturday, taste the light, younger reds and finish off tasting heavier, older reds.

To break up your well-planned tasting schedule, get cultured at the free ‘wine and food taste experience’ class with your friends. Nederburg is teaming up with Robertson’s Herbs and Spices to present this year's popular Taste Theatre Experience, featuring Nederburg winemaker, Samuel Viljoen, and seasoned celebrity chef, soon to be announced.

Wellington Metshane, cellar controller of Nederburg red wines will assist. These classes offer visitors an entertaining, informal and interactive taste-and-discover encounter with wine and food flavours, textures and palate weight.

"It's much more than a show-and-tell event," explains Melissa Diedericks, brand manager for Nederburg. "By tasting wine and food combinations for yourself as part of the experience, you get to find out first-hand, what works, what doesn't and then explore why, with two leading experts in the field.” They will be handing out canapés for the class audience to sample with wines chosen from the Nederburg Winemaster's Reserve internationally acclaimed range.

Nederburg will be giving away wine prizes in a lucky draw at each of the presentations. The Taste Theatre will be staged at 18:30, 19:30 and 20:30 on Thursday and Friday, and at 17:30, 18:30 and 19:30 on Saturday, September 6.

The TOPS at SPAR Soweto Wine & Lifestyle Festival will attract around 10 000 people over the 3 evenings, from first-timers to 10-year-connoisseurs, providing an invigorating experience of fine wine, fine food, fine music and fine times, a weekend to remember.

Says Mark Robinson, TOPS Group Liquor Manager and headline sponsor, “TOPS at SPAR takes drink-driving seriously and therefore we will have two DRYVER stands at the festival. Look out for the DRYVER satellite station at the TOPS at SPAR stand and download the app. It is a free local social media network alternative to drinking and driving. It allows you to connect with your crew to score a safe lift home. See which of your buddies are deciding to drink, or who are staying sober, then get in touch to organise a ride home. It is available free for Apple, Android, BlackBerry and Windows Mobiles.”

To find out more and book tickets go to

We urge attendees to plan in advance to ensure that a designated driver drives them home.

Also view:

Drunk Driving and Road Safety

Yaris Extreme meets X-Fighters

No Comments »Written on August 15th, 2014 by jonckie
Categories: Car Insurance, Vehicle

The Red Bull X-Fighters are bringing their high flying, back flipping professional Freestyle Motocross (FMX) riders to Pretoria and the Yaris Extreme Thrill Ride will be right there to ensure that the thrill and excitement doesn't stop.

The Yaris Extreme Thrill Ride, which launched earlier this year will be on the schedule for the day. The Thrill Ride is an obstacle course which is strategically assembled to showcase the Toyota Yaris' excitement factor. The extreme obstacles, including the Up and Over, the Strobe Tunnel and Jump and the Slide Slope sling shot, are guaranteed to get your pulse racing and adrenalin pumping.

"We are excited to be partnering with the Red Bull X-Fighters for the last leg of their World Tour in South Africa at the Union buildings. The Yaris Extreme Thrill Ride is a natural fit for the Red Bull X-Fighters as the thrill ride is designed to get your pulse racing," says Kerry Roodt, General Manager Marketing Communications of Toyota South Africa Motors.

The Red Bull X-Fighters saved the best for last and will be ending their four continent World Tour 2014 in South Africa. This is also the first time the X-Fighters will be in Africa. This is a group of the best freestyle motocross riders from around the world. The showcase was started in 2001 and since then, has taken the world by storm.

South African FMX champion, Nick de Wit is the only African rider part of the Red Bull X-Fighters showcase. Nick has participated in various FMX events across the world including the Masters of Dirt sessions in South Africa. Nick's love for the freestyling is evident in every competition he participates in.

Tickets to the Yaris Extreme Thrill Ride will be handed out randomly and can be enjoyed as a once off at the show. Each of the passengers' heart rate will be monitored for the duration of the ride. Each heart rate will be entered into a leader board for each hour and the highest heart rate per hour will win a specially designed Yaris Extreme jacket. In addition all passengers will receive a goodie bag to commemorate their exhilarating ride.

"We encourage all Toyota and X-Fighter fans to enjoy the day. Exhilaration is promised and heart stopping action guaranteed," adds Roodt.

There will also be a special appearance by Leeroy Poulter and Giniel de Villiers during the show.

The Red Bull X-Fighters will be at the Union Buildings in Pretoria on 23 August 2014. Visit for more information on Yaris Extreme and the Red Bull x-Fighters. Attendees are encouraged to use #ToyotaGetsMyPulseRacing on Twitter to share their memories.

Capetonian beauty to compete in Namibian Cycle Challenge

Ready, steady, GO! The HvW MTB Cycle Challenge, the new addition to this year’s Huisgenoot Hart van Windhoek, offers  five different entry categories, namely the 1km toddler and pushbike, 5km kids, 20km family, 35km intermediate and a 65km challenge, making the day that more exciting. Huisgenoot Hart van Windhoek and Mannie’s Bike Mecca presents a Cycle Challenge race for both young and old, a race that will take place on Saturday 6 September 2014.

This electronically timed cycle race will start and end at the Doc Jubber sports grounds, where the annual Huisgenoot Hart van Windhoek festivities will take place. Former Miss South Africa finalist, actress and the face behind numerous health awareness campaigns, Vanessa Haywood, will be joining cycling legend Mannie Heymans at the HvW MTB Cycle Challenge. She will also take part in the race.

To encourage team spirit and sportsmanship amongst cyclists, prize money to the value of N$30 000 will be up for grabs. A lucky draw will take place, with prizes consisting of a 4-team entry to the FNB Desert Dash for the 35km intermediary race and an overall challenge prize - two return tickets to Cape Town to take part in The Argus race. If you can’t make the Argus, your tickets can be transferred to any other time. All winners must be present to collect prizes. The entry costs start from N$20 and includes a ticket to attend Saturday’s Huisgenoot Hart van Windhoek festivities.

This is indeed a day you and your family should not miss out on! Find your digital entry form here:

For any enquiries about the race and prizes up for grabs, contact Mannie Heymans on +264 811240320 or

Also View:

  • Cycling Safety Suggestions for South African Conditions
  • Cycling safely on South African roads and mountain bike trails
  • Widening the applications scope of thermal cameras

    Thermal imaging cameras are gaining in popularity in South Africa, because the cost of these kinds of cameras are coming down, whilst the number of usage applications for these devices are going up.

    Thermal imaging cameras record images of the infra-red radiation (heat) being emitted by the skin to determine threats. The image produced by these cameras consists of a range of colours, with hotter areas represented in red, cooler areas appearing in blue and lukewarm areas in orange or yellow for instance.

    These cameras have a number of advantages over conventional CCTV security cameras including being able to detect threats in extremely low light (or even complete darkness), and during unfavourable weather conditions like heavy fog, dust, excessive glare from the sun, or thick vegetation in the area being surveyed. In addition, thermal cameras provide a much clearer image compared to conventional imaging solutions and have a considerably longer threat detection range when compared to lower resolution surveillance cameras that make use of conventional optics.

    This makes thermal imaging cameras particularly appealing within the property security sector such as within housing- and golf estates, as well as businesses such as a car park or train station for instance where long perimeter fences are used.

    “Despite an entry-level thermal imaging camera costing in the region of R30 000, the overall return on investment comes across in the total cost of a company’s security solutions. This, as low cost thermal cameras can cover long distances of between 300 and 400 meters, whereas a company would need up to eight conventional surveillance cameras to cover the same area at an inferior image quality with devices that are more susceptible to a range of environmental factors and conditions,” says Roy Alves, Regional Business Development Manager for Axis Communications.

    Looking at additional applications beyond surveillance

    Just like CCTV cameras are now being used for more functions that go beyond crime prevention such as queue management within retail stores for example, thermal solutions are now also being employed for a range of additional functions.

    Game rangers are using thermal imaging camera solutions to assist them in their attempts to catch rhino poachers, whilst thermal imaging can also be used as a safer method for screening patients for breast cancer instead of less comfortable methods that expose patients to radiation such as mammography.

    A more pertinent usage case within Africa involves using thermal camera solutions to detect fevers within airport passengers for instance, which might be an indication that the person is infected with Ebola.

    “Since thermal cameras look at people’s heat signatures, they are able to detect whether someone has a fever. This can be used to alert the authorities to someone who may have been infected with the Ebola virus at crucial junctures like airports, bus stations, and border crossings,” concludes Alves.

    Bring out the Bling: Casual Day is on Friday 5 September

    For the price of less than a loaf of bread or the small change in your pocket, you can make a huge difference. By donating your R10 for a sticker, you are making your contribution to improving the lives of persons with disabilities.

    Casual Day provides the country with the opportunity to show their solidarity with persons with disabilities, at the same time enjoying teambuilding and camaraderie with their fellow participants. It gives South Africans the opportunity to be creative and have fun while contributing to the betterment of society. It is community spirit in action.

    Casual Day celebrates its 20th birthday this year. The theme for 2014 is ‘Bring out the Bling’ and the colour for the year is Dazzle Blue. Put on your dancing shoes and dress up, not down, for this year’s Casual Day. Casual Day is on Friday 5 September.

    “The theme is appropriately celebratory,” says Project Leader Celeste Vinassa. “We have been dressing casually for the past two decades, but this year is a special occasion. So our message to you is to rustle up a little razzle dazzle, and dress up in the official colour of the year, dazzle blue. Casual Day is all about fantasy and dressing up in things you can find around the house. Be creative with glitter, fabric, shiny paper or just wear your sticker and a posh casual attitude!

    Casual Day is South Africa’s most successful fundraising project for persons with disabilities – and the amount raised for last year has climbed to R24.8 million. Sponsored by The Edcon Group, Casual Day is the flagship project of the National Council for Persons with Physical Disabilities in South Africa (NCPPDSA), which this year celebrates 75 years of service to the community of persons with disabilities.

    Your donation goes to the following organisations:

    National Council for Persons with Physical Disabilities in SA

    South African National Council for the Blind

    South African Federation for Mental Health

    Deaf Federation of South Africa

    Autism South Africa

    Down Syndrome South Africa

    National Association for Persons with Cerebral Palsy

    South African National Deaf Association

    National Institute for the Deaf

    Alzheimer’s South Africa

    South African Disability Alliance

    QuadPara Association of South Africa

    Stickers are available from:
    Edgars, Jet, JetMart, Boardmans, CNA, Red Square and Legit;
    Absa outlets;
    Game and DionWired stores;
    Shoprite and Checkers stores.

    Or you can donate online. You can contact the organisers of the project on 011 609 7006 or visit our website at

    Keep abreast of activities at Casual Day on our Facebook page at

    Twitter: @CasualDay_SA



    58% see improvement in women’s rights

    No Comments »Written on August 9th, 2014 by jonckie
    Categories: Q&A

    About a fifth of women (21%) still believe that boys have more rights to education than girls and 23% believe that when jobs are scarce, men have more rights to jobs than women.  There is also a significant proportion – 34% of both men and women – that believes women should be kept in their place! Over a fifth of women (22%) believe that their place is in the house – with 27% of men agreeing with this sentiment.

    However, 58% of South Africans believe that there has been a great improvement in the area of women’s rights in the last 20 years, with women and men showing the same levels of agreement.

    These are some of the prominent findings from a Pulse of the People survey conducted by Ipsos during March and April 2014. Face-to-face interviews were conducted with a randomly selected representative sample of 3730 adult South Africans from all walks of life.

    Outlook for the future

    Just about a third (32%) of women says that satisfaction with their life has improved, whereas 16% say it has deteriorated.  When asked about the future of their children, more than half (53%) of South African women believe that children have a bright future and just less than a third (31%) believe the opposite – that their children have a bleak future in this country.

    Looking at the country as a whole, just over a fifth (22%) of South African women is very confident in a happy future for all races in our country. A further 44% are “fairly confident”. When it comes to the direction in which the country is moving, South African women have split opinions on whether it’s going in the right direction (39%) or wrong direction (41%).

    Political Interest

    As a whole, South African women display a relatively high interest in politics, with 41% saying they are somewhat interested and 23% saying they are very interested in politics. In our recent elections, 53% of the registered voters were women.  Unfortunately well over a third (37%) feels that there is no party that represents their views. Quite a significant portion of South African women - 30% - believe that men make better political leaders than women do (compared to 40% of South African men).

    When asked to mention any aspects that were important for government to focus on after the election, the vast majority of women (90%) cited unemployment and job creation. This is followed by poverty (61%) and crime (60%). Still important but less mentioned issues include corruption (52%), infrastructure development (47%) and education (39%). (This was an open-ended question and respondents could mention any aspect and as many issues as they wanted.)

    Women and Social Media

    Slightly fewer women have access to the internet compared to men (33% compared to 35% of males), however a significantly higher percentage say they have access to social media – 83% of women saying they access it compared to 78% of men.

    While women indicate a higher access to Whatsapp, more men report access to a wider platform of social media.


    Technical detail:

    A total of 3730 personal face-to-face interviews were conducted with randomly selected adult South Africans. The interviews were done in the homes and home languages of respondents.  Trained quantitative fieldworkers from all population groups were responsible for the interviewing, which took place from March – April 2014.  This methodology ensured that the results are representative of the views of the universe and that findings can be weighted and projected to the universe – i.e. adult South Africans (over 15 years of age).

    Interviews were done using CAPI (Computer Assisted Personal Interviewing) and all results were collated and analysed in an aggregate format to protect the identity and confidentiality of respondents.

    All sample surveys are subject to a margin of error, determined by sample size, sampling methodology and response rate. The sample error for the sample as a whole at a 95% confidence level is a maximum of 1,67.

    There are more women in the South African population than there are men - - 52% of all adult South Africans are female

    About Ipsos

    Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

    With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

    Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

    Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.

    Visit to learn more about Ipsos’ offerings and capabilities.