Audi Sport’s distinctive red rhombus is the symbol of perfectionism, performance and adrenaline-induced goosebumps. It is the symbol that represents Audi’s long history of success in motorsport innovations, fuelled by a passion to never stand still.
Audi is proud to announce the launch of the Audi Sport sub-brand to South Africa, an all encompassing brand reserved for the range of its high performance vehicles, motorsport endeavours and specialised retailexperience.
It all started in the early 1980s with the revolutionary introduction of quattro all-wheeldrive, followed by a string of victories that propelled Audi’s four rings over numerous finishing lines in the motors port world. Thanks to continued dedication to innovation and progression, that success has continued right through to the present day with each of Audi’s motors port properties yielding impressive results for the brand.
In terms of high performance vehicle production,quattro GmbH was established in 1983 as a subsidiary of AUDI AG responsible for the marketing of accessories and vehicle individualisation. In 1994, it established itself at Audi’s Neckarsulm production facility as the manufacturer of Audi’s high-performance models, the first being the iconic Audi RS2 Avant in that same year.
The name ,quattro GmbH” has now been absorbed by the Audi Sport brand.
Since the launch of the Audi RS 2 Avant, the Audi RS badge has been exclusively reserved for models that combine supercar performance with everyday practicality. Today, the Audi Sport range of performance cars incorporates some of Audi’s most exclusive, dynamic and sporty models for the ultimate in luxury driving,including the Audi RS 3 Sportback, Audi RS Q3, Audi RS 6 Avant, Audi RS 7 Sportback and highly acclaimed all-new Audi R8.
The next year will see four more Audi Sport models joining the current lineup, namely the new Audi RS 3 ra nge, Audi TT RS, Audi RSS Coupe a nd the Audi R8 Spyder.
From 1July 2016, Audi South Africa will also have a specialist Audi Sport Dealer Network in place comprising of thirteen Dealers to service Audi Sport customers. Eight dealers are located within Gauteng, two each in Kwazulu Nataland the Western Cape and one in Port Elizabeth.
Each Audi Sport Dealer will have a dedicated sales area within their Dealership with trained Audi Sport Specialists catering to the Audi Sport customer’s purchasing and servicing experience.
Audi Sport Dealers:
• Audi Centre Cape Town
• Audi Centre Durban
• Audi Centre East Rand
• Audi Centre Hatfield
• Audi Centre Menlyn
• Audi Centre Northcliff
• Audi Centre Pinetown
• Audi Centre Rivonia
• Audi Centre Sandton
• Audi Centre Johannesburg
• Audi Centre Port Elizabeth
• Audi Centre Somerset West
• Audi Centre West Rand
“Audi South Africa is proud to introduce the Audi Sport brand to South Africa,” said PaulSansom, Head of Audi South Africa. “We know that South African consumers have a particular appreciation for high performance vehicles, hence we have embarked on this strategy to formalize a dedicated Audi Sport Dealer Network with specially trained staff to cater for this discerning customer. Audi’s history is firmly rooted in Motorsport and many production vehicles over the years have benefited from pioneering technologies debuted in this arena, therefore the launch of Audi Sport also provides us with the opportunity to leverage the various internationalMotorsport activities under the same brand umbrella making it easily identifiable with our performance credentials,” concluded Sansom.
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. In the second half of 2016, the production of the Audi Q5 will start in San Jose Chiapa (Mexico). 100-percent subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese,Italy) and Ducati Motor Holding S.p.A. (Bologna,Italy).
In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the Audi brand,
3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the Ducati brand. In the 2015 financialyear, the Audi Group achieved total revenue of €58.4 billion and an operating profit of €4.8 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility.