IMPERIAL and Lindsay Saker help Soul Food bring food to less privileged
IMPERIAL, through Lindsay Saker, has agreed to a major new sponsorship of Soul Food, a project of the Soul Provider Trust.
Through the Soul Food project, surplus food from hotels, restaurants, supermarkets and manufacturers is collected and delivered free of charge to orphanages, old age homes, shelters, schools and hospitals in the projects operating regions.
Rob Truscott, Managing Director of IMPERIAL Auto, Passenger Vehicles, is delighted to sponsor the Soul Food Trucks through the Lindsay Saker dealership. “IMPERIAL Auto will be donating two new Volkswagen Caddies to the Soul Food project, one for their Johannesburg branch and one for their branch in Bloemfontein, which will be used to ensure they are able to continue their good work.”
In addition to the vehicle donation, IMPERIAL Auto has also made a substantial cash donation, which will be used to help cover the salaries of drivers, vehicle insurance, fuel, tracking, tolls and all the other expenses associated with running a Soul Food operation.
Rev. Brent Chalmers, Managing Trustee of The Soul Provider Trust, is overwhelmed by the generous donation made to his project. “I want to thank IMPERIAL Auto and Lindsay Saker and of course extend our thanks to its shareholders, directors, staff and customers for this wonderful intervention. Their support will ensure that food is not wasted, but handed to those who need it the most.”
Through IMPERIAL Auto and Lindsay Saker’s assistance, the sponsorship will bring the total of Soul Food operations to four, which operate in: Gauteng, East Rand, KZN and Free State.
Truscott concludes: “I am pleased we could be a part of the Soul Food initiative, as there truly is nothing more rewarding than knowing we have played a part in helping those that are less fortunate.”
About Imperial Auto
Imperial Auto is a division of Imperial Group, a listed company on the JSE. Imperial Auto supplies a comprehensive range of automotive solutions through all its divisions, which include passenger vehicles, commercial vehicles, and leisure. Imperial Auto nurtures entrepreneurial and passionate people through its commitment to training, career development and transformation, with a focus on economic prosperity and business practices that support a sustainable environment. Imperial Auto proudly sponsors the Toyota Dakar Rally, Regent Racing and Nomads Golf.
For more information about Imperial Auto visit www.imperialauto.co.za.
The Soul Provider Trust (IT 1763/2008) is a non-profit charity and communication agency, committed to bringing love and understanding to the world through the modern tools of mass communication.
The Trust is a registered Public Benefit Organisation (PBO#930028235) in terms of section 30 of the Income Tax Act. It relies exclusively on the generosity of its benefactors and donors. These range from philanthropic agencies, corporate and individual donors.
