When Your Star Performer is a No-show

Essential insurance protection against the financial losses due to non-appearance of your event’s star attraction

Even with the best planning and meticulous organising, events can still face unexpected disruptions beyond anyone’s control. Life happens, and circumstances such as illness, injury, travel delays or emergencies can prevent a star performer or key speaker from showing up – jeopardising the entire event.

“For organisers, the absence of a crucial figure can lead to significant financial losses, from ticket refunds to wasted marketing efforts and unmet contractual obligations. Non-appearance insurance serves as a vital safety net, offering financial protection when unforeseen events threaten the success of an event. This coverage ensures that organisers can recover from the impact of a critical no-show and uphold their commitments to attendees and partners.

Non-appearance insurance is critical cover in the entertainment and events industry, such as concerts, theatre productions, conventions, sports events, and is an extension to an organiser’s event cancellation Insurance policy,” explains Promise Ngobeni, senior client manager in Aon South Africa’s sport, recreation and entertainment division.

Non-appearance insurance is triggered in the event of cancellations or no-shows of artists, speakers or performers due to unforeseen circumstances. This could take the form of a sudden illness, an accident or any other emergency such as a travel delay, bereavement or injury. The key here being ‘unforseen’ – it won’t cover cancellations or no-shows caused by pre-existing conditions or failure to appear that the insured was aware of prior to purchasing the policy.

“There are many factors to consider in the making of a well-rounded insurance programme to protect event organisers from disruptive risks. In terms of non-appearance insurance, factors such as the profile of the person or group that is appearing, the scale of the event, ticket sales and the total amount of financial exposure need to be factored into the planning.

Work with an experienced broker who brings specialist knowledge and understanding of the unique and typically interconnected risks that your business faces in the events and entertainment industry. By mitigating the financial repercussions of unforeseen circumstances, risk management and events insurance solutions help maintain the integrity and reliability of the events industry, and the reputation and sustainability of your business,” Promise concludes.

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About Aon

Aon exists to shape decisions for the better – to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries and sovereignties with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.